Scorpion is one of the biggest names in HVAC marketing, with its own software and a large HVAC practice. It also does not publish prices, typically asks for 12 months, and you own your website only after the contract ends. Here is what Scorpion publishes, and six alternatives. InnoBotZ is one of them.
SHORT ANSWER
Scorpion does not publish prices, says it typically requires a 12 month contract, and says you own your website after the contract is complete but not the underlying system. Alternatives with published prices: Hook Agency ($3,750 a month local SEO plus AEO, you own the site 100%), HVAC Foundry and Service Marketing Co ($2,500 a month, month to month, AI search included), HVAC Webmasters ("$99 to start", month to month), and InnoBotZ ($2,500, or $1,750 for the first 5, with a day 90 right to leave, and you keep everything whenever you leave).
ON THIS PAGE
What does Scorpion offer HVAC companies?
Scorpion's HVAC page covers SEO, AI search, ads, websites and intake software, and says it "builds the SEO and AI search authority that gets your business found, and recommended". It names Hembree Heating & Air, which it says grew by over 300%. Its FAQ says Scorpion "typically requires a 12-month contract" for its marketing technology and some services, and that you own your website after the contract is complete, though not the underlying system. Prices are not published.
Scorpion fits larger companies that want one big vendor for SEO, ads and software and are fine with a 12 month commitment.
Why do HVAC companies look for Scorpion alternatives?
- No published price. You find out on the sales call.
- A typical 12 month contract, with no published performance guarantee.
- Ownership after the term. The website is yours after the contract, not during it.
- Multi-trade. Scorpion also serves other trades, law firms and franchises.
Scorpion alternatives compared
| Agency | Published price | Term | Ownership | Guarantee |
|---|---|---|---|---|
| Scorpion | Not published | Typically 12 months | Website after the term, not the system | Not published |
| InnoBotZ | $2,500/mo, $1,750 first 5 | 12 months or month to month | Everything, whenever you leave | Day 90 Up-or-Walk |
| Hook Agency | $3,750/mo local SEO + AEO | Not published | Website 100% | Not published |
| HVAC Foundry | $2,500/mo | Month to month | Accounts, pages and reports | None, by stated policy |
| Service Marketing Co | $2,500/mo | No contracts | Not published | Not published |
| HVAC Webmasters | "$99 to start" | Month to month | Not published | Not published |
| Relentless Digital | Not published | No multi-year contracts | 100% | Not published |
Full entries in the best HVAC SEO companies in 2026.
What to check before leaving Scorpion
- Your contract end date, and any notice period.
- Which assets transfer to you at the end: domain, website files, content, call tracking numbers, ad accounts, Business Profile access.
- Whether your website runs on Scorpion's system. If it does, plan the rebuild before the term ends, keeping the same URLs or 301 redirects.
- Your current numbers (non-branded clicks, profile calls, AI mentions), written down before the switch.
Questions owners ask
How much does Scorpion cost for HVAC?
Scorpion does not publish prices. Its FAQ says it typically requires a 12 month contract for its marketing technology and some services.
Do I own my website with Scorpion?
Scorpion's FAQ says you own your website after your contract is complete, but not the underlying system.
What is a Scorpion alternative without a long contract?
HVAC Foundry, Service Marketing Co, HVAC Webmasters, Thrive and First Page Sage publish month to month or no contract terms. InnoBotZ offers month to month, or 12 months with a day 90 right to leave.
Which Scorpion alternatives include AI search?
HVAC Foundry, Service Marketing Co and InnoBotZ include AI search in a $2,500 a month retainer. Hook Agency bundles AI prompt tracking into its $3,750 plan.
SOURCES CITED (7)
Every price and figure on this page was checked against these on .
- Scorpion, HVAC marketing, SEO and AI search authority, Hembree Heating & Air
- Scorpion, FAQ, typically 12 months, ownership after the term
- Hook Agency, Pricing, $3,750/mo, website ownership
- HVAC Foundry, Pricing, $2,500/mo month to month, you keep accounts, pages and reports
- Service Marketing Co, Pricing, $2,500/mo, no contracts
- HVAC Webmasters, Digital marketing, month to month only
- Relentless Digital, FAQ, 100% ownership, no multi-year contracts