Most HVAC SEO retainers sell one thing: blue links on Google. Your customers now check three places before they call. The organic results, the three pins on Google Maps, and an AI assistant like ChatGPT or Gemini. This page explains what InnoBotZ does on all three, what it costs, and how you can check the work.
SHORT ANSWER
InnoBotZ HVAC SEO is one monthly retainer that covers Google results, Google Maps and the AI assistants from the same work: 4 new service or service-area pages a month, Google Business Profile management, reviews, and the lists and directories your city's answers come from. It costs $2,500 a month on the 12 month plan, or $1,750 for the first 5 HVAC companies. Your starting numbers are written down and signed on day 0. If none of them is up on day 90, you can leave and owe nothing more.
ON THIS PAGE
What is HVAC SEO in 2026?
HVAC SEO is the work that makes your company the one a homeowner finds when the AC dies. In 2026 that search happens in three places, not one.
- Google results. The blue links under the ads.
- Google Maps. The three pins at the top of a "near me" search.
- The AI assistants. ChatGPT, Gemini, Perplexity, Claude and Google's own AI Mode, which answer "who should I call for AC repair in Plano?" with a short list of names.
BrightLocal's 2026 consumer survey found that use of ChatGPT and other AI tools for local recommendations rose from 6% to 45% in one year, making it the third most popular source of business recommendations. Google says there are no extra requirements to appear in AI Overviews or AI Mode: the same SEO basics apply. So the work is the same work. It just has to be aimed at all three lists.
What is included every month?
Six jobs, every month, done by hand and checked by Levi before anything goes live.
| Job | What you get | Which list it moves |
|---|---|---|
| Answer Pages | 4 new or rewritten service and service-area pages a month. You approve each one. | Google, AI |
| Google Maps and Business Profile | Categories, services, service areas, photos, posts and Q&A kept complete and current. | Maps, AI |
| Local SEO and page fixes | Titles, schema, speed, internal links, crawler access for Google and the AI bots. | Google, AI |
| Lists and Mentions | The best-of lists and directories that your city's answers actually quote, found by measurement, not guessed. | AI, Maps |
| Review Engine | A steady review request flow after every job, inside Google's and the FTC's rules. | Maps, AI |
| Scorecard and call | One number across all three lists, a written monthly report and a 30 minute call. | All three |
The setup, done once: a signed day 0 baseline, profile fixes on Google, Bing, Apple, Yelp and the trade directories, an AI crawler access check, and the first page build. Full detail is on the pricing page.
Why one set of inputs instead of three agencies?
Because the three lists read the same signals. Google ranks local results on relevance, distance and popularity. The AI assistants read your website, your Business Profile, your reviews and the directories that mention you. A service page about duct cleaning in Frisco helps the Google result, gives the AI a page to quote, and makes your profile more relevant on Maps. One page, three lists.
When three vendors split the work, nobody owns the whole answer. The SEO agency writes pages the AI never quotes. The listings tool fixes a profile nobody links to. The "AI visibility" add-on measures a problem it cannot fix. We do all of it from one plan, so a gap found on one list gets fixed where it starts.
Read more on each list: Google Maps for HVAC and AI search visibility for HVAC.
How do you measure it?
With numbers you can check yourself, written down before we start.
On day 0 we both sign three figures and the method behind each one:
- Clicks from non-branded searches in your Google Search Console.
- Calls and website clicks from your Google Business Profile.
- The share of 20 agreed buyer questions where the AI assistants name you, across 4 assistants and several runs each.
Every week we re-run the AI questions in your market and record who got named, in what order, and which sources the AI used. Keyword ranking reports are not the product. The product is being on the short list when someone asks.
How long does HVAC SEO take?
Months, not days, and anyone who promises a fixed position is a red flag. Google's own guide to hiring an SEO says it plainly: "No one can guarantee a #1 ranking on Google." That is why our promises are about what we control and what you can leave on:
- Day 14: baseline signed, profiles corrected, first pages submitted, or month one is free.
- Day 90: if none of the three signed figures is higher, you can walk. No setup fee, no further monthly fee, and you keep everything.
The full wording is in the guarantee section and in our terms.
What does it cost?
The prices are on the page, before any call.
| Plan | Monthly | Setup | Term |
|---|---|---|---|
| Founding rate (first 5 HVAC companies) | $1,750 | Waived | 12 months |
| 12 month plan | $2,500 | $7,500, waived | 12 months, then month to month |
| Month to month | $2,500 | $7,500 | Cancel anytime |
See every line, the guarantees and how we compare with other HVAC agencies on the pricing page and in our HVAC SEO company comparison.
Who is it for, and who is it not for?
A fit: US HVAC companies with 15 to 60 people that already pay an agency $2,000 a month or more. This replaces that retainer. It does not sit on top of it. One HVAC company per service area, so we never work for the company you compete with.
Not a fit: shops under 10 people where the owner is the marketing department, companies that spend nothing on marketing today, franchise locations whose marketing is run by corporate, and anyone who wants a guaranteed number one or top three.
Questions owners ask
How much does HVAC SEO cost per month?
InnoBotZ charges $2,500 a month on the 12 month plan with the $7,500 setup fee waived, or $1,750 a month for the first 5 HVAC companies. Month to month is $2,500 plus the $7,500 setup fee. Google results, Google Maps and AI visibility are all included.
Do you guarantee first page rankings or a spot in ChatGPT?
No. Nobody can, and Google warns against anyone who says they can. We guarantee what we control: the baseline and first pages inside 14 days or month one is free, and a day 90 right to leave if none of your three signed figures is higher.
Is AI search visibility an extra charge?
No. It is part of the same retainer, because the same pages, profile, reviews and directory listings drive Google, Maps and the AI answers.
Do I keep the pages and profiles if I leave?
Yes. Every page, listing, profile, login and report belongs to you, for any reason you leave, with an export pack on request.
Can I keep my current website?
Yes. We add and fix pages on the site you already have. We do not force a rebuild.
How do I see if this would work in my city first?
Ask for the free 7-gap report. We check your company on Google, Maps and the AI assistants and send at least 7 named gaps with the fix for each, inside 48 hours. No access and no card needed.
SOURCES CITED (4)
Every price and figure on this page was checked against these on .
- Google Search Central, Do you need an SEO?, "No one can guarantee a #1 ranking on Google"
- Google Search Central, AI features and your website, no additional requirements to appear in AI Overviews or AI Mode
- Google Business Profile Help, How to improve your local ranking on Google, relevance, distance and popularity
- BrightLocal, Local Consumer Review Survey 2026, AI tools for local recommendations rose from 6% to 45%